About me
I’ve always been curious about why we do the things we do. In 2015, I began my journey in market research by earning a Master’s degree in Market Research and Consumer Behavior from IE Business School in Madrid, Spain.
Today, as a consumer insights professional in San Francisco, I have experience managing both quantitative and qualitative studies for a diverse range of clients and industries from healthcare to digital advertising. Most recently, I have deepened my technical skills through a hands-on approach to survey programming and data analysis.
Experienced in methodologies such as: ad effectiveness measurement, conjoint, segmentation, qualitative interviews and custom quantitative research.
Regular use of: Q, Excel, Sawtooth Lighthouse, PowerPoint and Google Workspace (including Google Slides, Google Sheets).
Thank you for visiting!
Today, as a consumer insights professional in San Francisco, I have experience managing both quantitative and qualitative studies for a diverse range of clients and industries from healthcare to digital advertising. Most recently, I have deepened my technical skills through a hands-on approach to survey programming and data analysis.
Experienced in methodologies such as: ad effectiveness measurement, conjoint, segmentation, qualitative interviews and custom quantitative research.
Regular use of: Q, Excel, Sawtooth Lighthouse, PowerPoint and Google Workspace (including Google Slides, Google Sheets).
Thank you for visiting!